PODCAST GUEST INTRODUCTION
We are thrilled to invite you to be a guest on the School District PR Pros Podcast – your essential resource for staying informed about the latest trends and strategies in school district public relations, marketing, and communications.
As a guest on our podcast, you will have the opportunity to share your story, discuss the obstacles you've faced, the victories you've celebrated, and all the invaluable lessons learned along the way as a school PR professional. Your contributions will illuminate the paths of other school district, fostering a community of learning and growth.
Our audience includes seasoned PR professionals, newcomers to school communications, and individuals considering a role in this dynamic field. Your experiences provide a unique and crucial perspective that enriches the broader school district community, so we can all continue to learn together.
Listen on your favorite platform
About The Host
Host Rob Wiltsey is a seasoned expert in public education communications and storytelling, using the power of video content. Rob is the founder of School Shine and has produced thousands of school PR video projects for hundreds of schools in the Greater Los Angeles Area.
NEXT STEPS
STEP 1: PRE-PODCAST KICK-OFF CALL
As a guest, the first step is to schedule a quick kick-off call where you will meet Rob, share a bit about your story and discuss potential topics.
STEP 2: PODCAST OUTLINE
After the kick-off call, we will share a simple podcast outline with you so you feel ready and prepared!
STEP 3: RECORD PODCAST
The podcast episode will be recorded remotely using Riverside.fm. Prior to recording we will share a studio link with you to join.
STEP 4: OUR PODCAST EPISODE & CLIPS ARE POSTED!
We will share the podcast on all major streaming platforms including Spotify, Apple Podcasts, and elsewhere. We will also be creating shorter clips which can be shared on all major social media platforms.
STEP 5: THANK-YOU GIFTS
As a token of our sincere thanks for being a guest on our podcast, we will be sharing the following gifts with you from our Sponsor VideoFresh:
$1000 School Shine voucher
Free video marketing strategy session for your school district
Free School Shine goodie bag
SAMPLE TOPICS
Below are examples topics that are valuable to our audience:
Crisis Communication: Best practices for handling school emergencies, from natural disasters to security incidents, with input from experienced PR professionals.
Community Engagement: Strategies for effectively engaging with parents, students, and the wider community, including the use of social media and community events.
Media Relations: Tips for building and maintaining relationships with the media, including how to handle interviews and press conferences effectively.
Internal Communications: Best practices for keeping staff and faculty informed and aligned with district goals and initiatives.
Digital Marketing: Exploring the role of digital tools in promoting district programs and initiatives, such as websites, social media, and email marketing.
Diversity and Inclusion: Discussing the importance of diversity in communications strategies and how to ensure messaging is inclusive and represents all community members.
Student Achievement: Ways to showcase student and school achievements that promote a positive image of the schools within the district.
Legislative Changes: How changes in educational law and policy at the state and federal level affect school district communication strategies.
Branding and Image Management: Developing a strong district brand and maintaining a positive public image through effective public relations tactics.
Professional Development: Exploring the importance of continual learning and development for PR professionals, including recommended conferences, workshops, and resources.
